COWAY

SEOUL, South Korea, September 30th, 2024 -- Coway Co., Ltd., the “Best Life Solution Company,” proudly announced today that it has been named a Finalist five times at the International Design Excellence Awards (IDEA) 2024, showcasing its strength in global design innovation. Hosted annually by the Industrial Designers Society of America (IDSA), IDEA is one of the most prestigious design awards programs in North America. It recognizes and celebrates design excellence, honoring products that push the boundaries of innovation to enhance everyday life. This achievement marks a significant milestone for Coway as it celebrates 15 consecutive years of recognition at the IDEA Design Awards. This year’s award-winning products include the BEREX Pebble Chair, BEREX Massage Bed, Icon Water Purifier 2, and the BEREX Massage Bed Controller, among others. The BEREX Pebble Chair has earned praise for its seamless fusion of interior-worthy design and powerful massage capabilities. With a smooth, pebble-like curved silhouette and stylish fabric colors, the compact massage chair adds a touch of elegance to any space, unlike traditional bulky massage chairs. Despite its compact size, the massage chair comfortably envelops the body and provides concentrated heat massages and a multidimensional massage experience with its patented 'Hot Stone Therapy Tool'. The award-winning BEREX Massage Bed is an electric bed-style massage device designed for deep, powerful massages while lying down. Praised for its aesthetic design that blends beautifully into any home, it serves as both a functional massage bed and an eye-catching interior piece. Its versatile form allows it to double as a bench-style sofa in everyday life for greater space efficiency. Following its win at the 2024 Red Dot Design Awards, the IDEA award marks the BEREX Massage Bed’s second accolade from among the world’s top four design competitions. The Icon Water Purifier 2 received recognition for its compact size, high hygiene standards, and stylish design. Measuring just 18 cm, the countertop water purifier optimizes kitchen space and comes in a variety of color options to match any taste, which has made it a bestseller in South Korea. A Coway official stated, “Our products consistently receive recognition for their premium designs that blend beautifully into any home without compromising exceptional performance. The name ‘Coway’ is now synonymous with innovation and excellence, both domestically and globally. We are dedicated to enhancing the core functionality of our products and introducing innovative solutions that elevate our customers’ living spaces and enable their healthy lifestyles.” About Coway Co., Ltd.  Established in Korea in 1989, Coway, the "Best Life Solution Company," is a leading environmental home appliances company making people's lives healthy and comfortable with innovative home appliances such as water purifiers, air purifiers, bidets, and mattresses. The company's most recent venture, the BEREX brand, aims to improve sleep and wellness through cutting-edge mattresses and massage chairs. Since being founded, Coway has become a leader in the environmental home appliances industry, with intensive research, engineering, development, and customer service. The company has proven dedication to innovation with award-winning products, home health expertise, unrivaled market share, customer satisfaction, and brand recognition. Coway continues to innovate by diversifying product lines and accelerating overseas business in Malaysia, USA, Thailand, China, Indonesia, Vietnam, Japan, and Europe, based on the business success in Korea. For more information, please visit  http://www.coway.com/  or http://newsroom.coway.com .  

Coway Co., Ltd., continues to dominate the domestic water purifier market, maintaining its position as a leading brand. In the highly competitive landscape, Coway's strength stems from its technical expertise and robust R&D capabilities, which have supported its sustained market leadership for over 30 years. From the company’s beginnings, Coway has prioritized enhancing its filtration technology, the key factor that influences the performance of its water purifiers. Unlike many competitors, Coway conducts research and development on its filters and even produces its filters in-house. Coway's commitment to filtration technology and its confidence in product quality are evident in its numerous domestic and international certifications. The company’s latest ice water purifiers stand out, having achieved the highest number of filtration performance certifications among ice water purifiers from South Korean brands. By leveraging these certifications, Coway has enhanced its product quality, earning significant acclaim from consumers. The Coway AIS 3.0 Water Purifier has achieved a total of 104 filtration performance certifications from accredited institutions worldwide, the highest among South Korean ice water purifiers. This includes 47 KC certifications and 79 international certifications from the Water Quality Association (WQA), which recognizes its effectiveness in removing a wide range of harmful substances, including viruses, bacteria, and environmental hormones. Additionally, the Icon Ice Water Purifier has obtained certifications for its ability to remove microplastics and heavy metals, confirming its exceptional performance in 97 areas. Despite the significant costs and time in obtaining overseas certifications, Coway remains committed to expanding its reach. This initiative aims to ensure that consumers can confidently use Coway water purifiers—these reputable international certifications enhance customer trust. Coway was the first in the industry to obtain global certification from the WQA in 2008, a recognized international certification body for water purifiers. The WQA conducts rigorous testing to grant its Gold Seal mark, evaluating not only filtration performance but also ensuring the safety and structural integrity of all components that come into contact with water, with approximately 200 harmful and toxic substances assessed. To date, Coway has secured certification for over 80 products from the WQA, the highest number in South Korea’s water purifier industry. The company is dedicated to ensuring its key products meet international reliability standards through ongoing WQA certifications. In addition to receiving the mandatory certifications for general filtration performance that the KC certification system requires, Coway also voluntarily undergoes assessments for up to 41 filtration performance metrics on different filter types. A Coway official stated, "The key to Coway's unwavering position as the global leader in the water purifier market is our commitment to providing clean and safe drinking water through advanced filtration technology and building consumer trust through certifications from recognized institutions. As the pioneering leader in the water purifier industry, we’ll continue to make Coway the benchmark for the world’s most credible water purifiers." About Coway Co., Ltd.  Established in Korea in 1989, Coway, the "Best Life Solution Company," is a leading environmental home appliances company making people's lives healthy and comfortable with innovative home appliances such as water purifiers, air purifiers, bidets, and mattresses. The company's most recent venture, the BEREX brand, aims to improve sleep and wellness through cutting-edge mattresses and massage chairs. Since being founded, Coway has become a leader in the environmental home appliances industry, with intensive research, engineering, development, and customer service. The company has proven dedication to innovation with award-winning products, home health expertise, unrivaled market share, customer satisfaction, and brand recognition. Coway continues to innovate by diversifying product lines and accelerating overseas business in Malaysia, USA, Thailand, China, Indonesia, Vietnam, Japan, and Europe, based on the business success in Korea. For more information, please visit  http://www.coway.com/  or http://newsroom.coway.com .  

- Coway continues to set trends in the industry with innovative designs - The company is consistently recognized for its unique water purifier designs by global design award bodies SEOUL, South Korea, September 23rd, 2024 – Since launching its first water purifier in 1989, Coway has maintained its position as the undisputed leader of the water purifier market for over three decades. In South Korea, it’s widely established that 'Water Purifiers = Coway.' Coway's ongoing success in a fast-changing and dynamic market can be credited to its technological prowess, strong branding, and effective marketing, but what truly sets it apart is its 'design innovation.' Coway has consistently led the market by introducing water purifiers with distinctive designs that stand out from the competition. More than just creating a strong first impression, these designs offer customers both aesthetic appeal and functional benefits. Recognizing the power of great design, Coway makes a significant effort to transform its water purifiers from everyday appliances into thoughtfully crafted products that enhance and complement modern living spaces. Coway’s design philosophy is built on three core principles: 'Design for People' which focuses on enhancing user convenience; 'Design for Space,' ensuring seamless integration into any environment; and 'Design for Nature,' which harmonizes with the natural world. A standout example of Coway's design innovation is the ‘Coway HANDSPAN Water Purifier,' launched in April 2012. In the early 2010s, the domestic water purifier market was dominated by large, bulky rectangular designs that were impractical for smaller kitchens. Coway addressed this by launching the ‘Coway HANDSPAN Water Purifier,' which featured a dramatically reduced size—just one hand span in width—and a distinctive concave design. Measuring just 18cm in width and 37.5cm in height, it was the smallest water purifier in the Korean market that could dispense both hot and cold water. Its innovative design optimized space in compact kitchens and appealed to consumers looking for sleek, modern interiors, making it a hit product. The launch of the ‘HANDSPAN Water Purifier' inspired the market as a whole to shift away from large, bulky designs and embrace compact purifiers with unique shapes instead. Since its acquisition by the Netmarble Group in 2020, Coway has accelerated its design innovation efforts. In May 2020, the company launched the 'AIS Water Purifier,’ the first of its kind to feature an LCD display on its front panel, offering customers an enhanced information-rich experience. Additionally, the 'Noble Water Purifier Series,' launched in October 2021, set a new trend for 'customizable water purifiers' in the market. The series features four distinct models—built-in, horizontal, vertical, and RO—allowing customers to select the style based on their kitchen layout and personal preferences. With six color options and customizable maintenance methods and filter types, it offers customers a tailored experience. The 'Icon Water Purifier Series,' which achieved the milestone of being the first Coway purifier series to sell over one million units, is also recognized for its design innovation. In particular, the 'Icon Ice Water Purifier,' released in June 2021, made a significant impact with its compact size and sophisticated design, challenging the previous belief that ice water purifiers had to be large and bulky. Coway's design innovation is acknowledged not just domestically in South Korea but globally, too. The ‘Icon Ice Water Purifier’ was named the award winner at the 2023 iF Design Awards, organized by the International Design Forum, and at the 2022 Good Design Awards by the Japan Institute of Design Promotion. Additionally, the Noble Water Purifier Series received accolades at the 2022 IDEA Design Awards, organized by the Industrial Designers Society of America, and at the 2022 iF Design Awards. Coway’s official spokesperson stated, "We are dedicated to creating designs that positively impact people's lives. Moving forward, we will continue to set trends across various fields, including in the water purifier market, driven by our commitment to design innovation." About Coway Co., Ltd.  Established in Korea in 1989, Coway, the "Best Life Solution Company," is a leading environmental home appliances company making people's lives healthy and comfortable with innovative home appliances such as water purifiers, air purifiers, bidets, and mattresses. The company's most recent venture, the BEREX brand, aims to improve sleep and wellness through cutting-edge mattresses and massage chairs. Since being founded, Coway has become a leader in the environmental home appliances industry, with intensive research, engineering, development, and customer service. The company has proven dedication to innovation with award-winning products, home health expertise, unrivaled market share, customer satisfaction, and brand recognition. Coway continues to innovate by diversifying product lines and accelerating overseas business in Malaysia, USA, Thailand, China, Indonesia, Vietnam, Japan, and Europe, based on the business success in Korea. For more information, please visit  http://www.coway.com/  or http://newsroom.coway.com .