Coway makes a Better life
Coway promotes a Coway-style CSR to protect the values of nature,water and air, and make life healthy and rich in a sustainable way.
Environmental Management
Coway strives to create a healthy and prosperous future by protecting nature and promoting social welfare.
Our goal is to collaborate with local communities, using our expertise and digital prowess, to improve their quality of life and society as a whole.
We are growing together with the environment and people and fulfilling our corporate social responsibility in every way possible.
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01 Coway
River PloggingSince 2022, Coway has hosted the Coway River Plogging campaign, an eco-friendly initiative that combines jogging or walking near bodies of water with picking up litter. The campaign aims to inspire environmental protection in people’s daily lives by encouraging the collection of litter during recreational activities. The year 2024 marks the third consecutive year of this impactful initiative.
The campaign is open to everyone, including employees and local communities, offering a simple yet meaningful way to participate: collect litter near riversides, beaches, and valleys, and share photos of the experience on social media to spread awareness.
In 2024, the campaign expanded to include underwater clean-up activities in Goseong, Gangwon Province, led by employees with scuba diving certifications. Additionally, employees and residents of Geumcheon District participated in plogging volunteer efforts along the Anyangcheon Stream in Seoul. Coway remains committed to organizing the River Plogging campaign annually, reinforcing the importance of clean water and promoting sustainable environmental practices.
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02 Coway
Classroom ForestCoway Classroom Forest project is an environmental education program designed for elementary school students, aimed at creating social value. Through the donation of air-purifying plants to schools, the program fosters a healthier learning environment where students can connect with nature.
As part of the initiative, Coway organized an Eco-Environment Poetry Contest, encouraging students to freely express their thoughts and feelings about ecology and the environment through poetry. This contest serves as an opportunity for students to reflect on the importance of life and deepen their awareness of environmental conservation.
To date, Coway has donated a total of 2,714 air-purifying plants to six elementary schools. Additionally, for every plant placed in a classroom, Coway has donated seedlings of endangered species, contributing to biodiversity preservation. The company remains dedicated to ongoing efforts in reducing carbon emissions and protecting ecosystems for a sustainable future.
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03 Coway
Ecological ForestTo address environmental challenges and restore ecosystems where diverse life can thrive, Coway established the “Coway Ecological Forest No. 1” at the outdoor park on the third floor of its headquarters’ G-Tower in Seoul.
Guided by the IUCN (International Union for Conservation of Nature) Red List of Threatened Species, the Coway Ecological Forest project features native plants, including endangered and rare species designated for preservation by Korea Forest Service, as well as endemic species unique to the Korean Peninsula.
The forest also includes shelters for birds and insects, providing a habitat for various forms of wildlife. Moving forward, Coway plans to host ecological conservation and environmental education programs for children and adolescents, fostering awareness of the value of biodiversity.
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04 Safe Groundwater
ProjectAs part of ESG commitment, Coway made an agreement with the Ministry of the Environment called the ‘Safe Groundwater Project’, providing water purifiers to rural residents living in areas contaminated by groundwater pollution.
Since the first agreement in 2015, Coway has provided over 500 Coway water purifiers to rural areas with contaminated groundwater. As the second phase of the project, Coway made an additional agreement in 2021 to provide 500 additional water purifiers with RO membrane filters that remove various harmful substances, so people can drink water safely.
Coway remains committed to protecting the precious value of water and striving to improve the quality of life through sustainable means.
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05 Environmental
Improvement ProjectIn 2018, Coway signed an agreement with the Ministry of the Environment for the “Prevention of Environmental Diseases for the Underprivileged Communities”.
Since then, Coway has donated air purifiers and product management services to underprivileged people with high exposure to air pollution and fine dust in metropolitan areas, including Seoul and five local cities.
Coway is also the lead in sharing clean air with young people by installing air purifiers in youth facilities for free. As of 2024, Coway has donated 505 air purifier units and plans to continue to share clean air.
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06
Coway BLUEWHEELS
Wheelchair Basketball
TeamAs part of Coway’s ESG initiatives to create sustainable job opportunities for people with disabled, Coway founded Korea’s first private sector-backed wheelchair basketball team – the Coway BlueWheels Wheelchair Basketball Team.
The team takes great pride in its athletes, who, driven by passion and dedication, have consistently excelled in both domestic and international wheelchair basketball competitions and leagues. Furthermore, Coway is actively contributing to the expansion of disability sports by continuously discovering and nurturing new talents.
Coway aims to facilitate a favorable shift in attitudes towards individuals with disabilities through a variety of social contribution activities centered on wheelchair basketball.
Team Achievements [Grand Slam in 2024]- Champion, 29th Holt National Wheelchair Basketball Tournament
- Champion, 20th Korea Post’s Wheelchair Basketball Tournament
- Champion, 44th National Sports Competition for the Disabled
- Champion, 2024 Korea Wheelchair Basketball League (KWBL)
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07
Coway
Mulbit Sori ChoirCoway Mulbit Sori Choir is a choir comprised of beautiful voices of people with visual impairment, founded in 2022. As a part of Coway’s ESG initiatives, Coway aims to support vocational rehabilitation and performances through cultural and artistic activities.
The name ‘Mulbit Sori’ represents the beautiful melody(Sori in Korean) created by the combination of the clear ‘water(Mul in Korean)’, the representative symbol of Coway, and the bright ‘light(Bit in Korean)’ that illuminates the surroundings.
Coway Mulbit Sori Choir will create a beautiful harmony that communicates with the world through sound and brings peace for a better tomorrow.
Key activities- Coway Mulbit Sori Choir ‘Concert of Foundation’
(December 2022) - Grand Prize (1st place), Seoul Choir Arts Festival for the Disabled (July 2023)
- Gold Prize (2nd place, Prime Minister’s Award), National Choir Competition for the Disabled (November 2023)
- Hosted, 1st Annual Concert ‘Sound of Light’ (July 2024)
- Performance, 2024 Korea Leaders Summit by the UN Global Compact (UNGC) (November 2024)
- Coway Mulbit Sori Choir ‘Concert of Foundation’
CSR Character Story
Co.B is Coway’s official character for corporate social responsibility, embodying the message, “Coway makes a Better life.”
The character was created through an employee contest and is inspired by Coway’s innovative water purifier technology,
taking the form of a water droplet.
Co.B is born from the purified water of
Coway’s water purifiers. Its unique body fills
with water as it participates in more eco-
friendly and social contribution activities.
Co.B aspires to purify both the Earth and
hearts of people with the will to make the
world better and happier by protecting the
values of nature.
By characterizing the water droplets reminiscent of Coway as fairies,
the image of social contribution is intuitively and symbolically expressed.
harmony with nature
and society
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Water
DropWater embodying
the image of
circulation
and contribution -
SPROUT
A sprout
symbolizing purity
and environmental
well-being -
FAiry
A fairy
blossoming with
growth
and potential
