Good Wave for People & Environment
Coway promotes a Coway-style CSR to protect the values of nature,water and air, and make life healthy and rich in a sustainable way.
Environmental Management
Coway strives to create a healthy and prosperous future by protecting nature and promoting social welfare.
Our goal is to collaborate with local communities, using our expertise and digital prowess, to improve their quality of life and society as a whole.
We are growing together with the environment and people and fulfilling our corporate social responsibility in every way possible.
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01 Coway
River PloggingLaunched in 2022, the Coway River Plogging campaign is a signature eco-friendly initiative that has completed four successful cycles as of 2025. By combining jogging or walking along waterways with litter collection, the program aims to preserve the health of our rivers and oceans while fostering a widespread culture of environmental stewardship in daily life.
The campaign engages employees and local communities in a collective effort to clean up waterfronts, including riverbanks, beaches, and valleys. Participants amplify the impact by sharing their activities on social media, making environmental protection accessible and engaging for the public.
In 2025, Coway extended these values to the next generation by hosting a plogging event for children from our in-house daycare at the G-Tower ecological pond. The initiative’s reach further expanded beneath the waves through our ‘Ocean Ploving’ program; here, a volunteer team of scuba-certified employees worked to restore marine health by removing plastic bottles and discarded fishing gear from the seabed.
Coway remains dedicated to promoting the value of clean water and inspiring sustainable habits through the continued expansion of the River Plogging campaign.
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02 Coway
Classroom ForestThe Coway Classroom Forest initiative breathes life into elementary school classrooms by donating air-purifying plants. This program helps students grow in a nature-friendly environment while building emotional bonds with their “companion plants.” Through integrated environmental education, students develop ecological sensitivity and a deep understanding of conservation.
Since its inception in 2022, Coway has donated 3,117 air- purifying plants across seven elementary schools, with 494 plants delivered in 2025 alone. To further support biodiversity, Coway matches every classroom plant with a donation of endangered species seedlings, contributing to the restoration of local systems.
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03 Coway
Ecological ForestCommitted to addressing environmental challenges and restoring ecosystems,
Coway launched the Ecological Forest Creation Project in 2024. Guided by the International Union for Conservation of Nature (IUCN)’s Red List and the Korea Forest Service’s conservation priorities, the project focuses on planting endangered, rare, and native species to restore local ecosystems.As of 2025, Coway has established 421 ㎡ of ecological forests at its headquarters and Banghwa Elementary School in Seoul. Over two years, we have preserved 2,560 native Korean plants, including nationally protected and endemic species.
Looking ahead, Coway plans to utilize these ecological forests as living classrooms for employees and the community, offering environmental programs that champion the vital importance of biodiversity.
04 Coway
Eco-EducationCoway provides immersive ecological education for the children of our employees, offering them a chance to experience the wonders of nature firsthand. Under the theme “Biodiversity Explorers,” this participatory program teaches children the importance of clean water, air, and ecosystem balance.
After engaging in hands-on activities using natural materials, the young explorers take to the field at the “Coway Ecological Forest No.1” located at G-Tower.
Coway intends to expand these family-oriented programs to further instill environmental values within our community.05 Coway
Environmental Love Art ContestCoway hosts the Environmental Love Art Contest for elementary students to encourage young minds to reflect on the beauty of nature. This program provides a creative platform for children to express their perspectives on environmental preservation.
What began in 2025 as a local initiative for elementary students in Guro-gu has grown into a broader program, reaching more children and helping them internalize the value of a healthy planet. Coway will continue to develop diverse educational and hands-on experiences to ensure the next generation naturally embraces the importance of environmental protection.
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06 Safe Groundwater
ProjectAs part of ESG commitment, Coway made an agreement with the Ministry of the Environment called the ‘Safe Groundwater Project’, providing water purifiers to rural residents living in areas contaminated by groundwater pollution.
Since the first agreement in 2015, Coway has provided over 500 Coway water purifiers to rural areas with contaminated groundwater. As the second phase of the project, Coway made an additional agreement in 2021 to provide 500 additional water purifiers with RO membrane filters that remove various harmful substances, so people can drink water safely.
Coway remains committed to protecting the precious value of water and striving to improve the quality of life through sustainable means.
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07 Environmental
Improvement ProjectIn 2018, Coway signed an agreement with the Ministry of Environment for the “Prevention of Environmental Diseases for the Underprivileged Communities.”
Since then, Coway has provided air purifiers and regular maintenance services to underprivileged households with high exposure to air pollution and fine dust in metropolitan areas, including Seoul and five provincial cities.
Furthermore, Coway extends this support to youth facilities and schools, having donated a total of 525 air purifiers as of 2025. We remain committed to ensuring that clean air is a right enjoyed by everyone, regardless of their circumstances.
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Coway BLUEWHEELS
Wheelchair Basketball
TeamBreaking Stereotypes: Coway BlueWheels, Redefining the Joy of Togetherness
Since its founding in 2022, the Coway BlueWheels Wheelchair Basketball Team has been a beacon of inclusive sports culture. By achieving a Grand Slam for two consecutive years
(2024-2025), the team is rewriting the history of wheelchair basketball in South Korea.Guided by the slogan “Breaking Stereotypes,” Coway BlueWheels champions the spirit of inclusive sports, where individuals with and without disabilities compete side-by-side, free from prejudice. The raw passion displayed on the court serves as a powerful testament to the pure, transformative joy of sport. Coway Blue Wheels will continue to champion an accessible sports environment and strive for a society free of prejudice.
Key Achievements (2022-Present) [Two-Year Consecutive Grand Slam (2024, 2025)]- Holt National Wheelchair Basketball Tournament: 4-Year Consecutive Champions
- Korea Post’s Wheelchair Basketball Tournament: 2-Year Consecutive Champions
- National Para Games: 2-Year Consecutive Champions
- Korea Wheelchair Basketball League (KWBL): 2-Year Consecutive Champions
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Coway
Mulbit ChoirThe Coway Mulbit Choir, established in 2022, is a vocal ensemble of visually impaired performers. As part of Coway's ESG management, the choir supports vocational rehabilitation and promotes disability awareness through the arts.
The name “Mulbit” blends the Korean words for Water (Coway’s symbol) and Light, symbolizing a harmony that brightens the world. The Coway Mulbit Choir remains dedicated to weaving beautiful harmonies that resonate with the world, offering a message of peace and comfort for a better tomorrow.
Key Milestones (2022–Present)- Dec 2022: Inaugural Performance of the Coway Mulbitsori Choir
- Jul 2023: 1st Place, Seoul Disabled Choral Arts Festival
- Nov 2023: 2nd Place (Prime Minister's Award), National Choral Festival with the Disabled
- Jul 2024: Hosted the 1st Regular Concert
- Nov 2024: Congratulatory Performance at the UN Global Compact (UNGC) 2024 KOREA LEADERS SUMMIT
- Nov 2025: 1st Place (Presidential Award), National Choral Festival with the Disabled
- April 2026: Officially rebranded as Coway Mulbit Choir
CSR Character Story
Co.B is Coway’s official character for corporate social responsibility, embodying the message, “Coway makes a Better life.”
The character was created through an employee contest and is inspired by Coway’s innovative water purifier technology,
taking the form of a water droplet.
Co.B is born from the purified water of
Coway’s water purifiers. Its unique body fills
with water as it participates in more eco-
friendly and social contribution activities.
Co.B aspires to purify both the Earth and
hearts of people with the will to make the
world better and happier by protecting the
values of nature.
By characterizing the water droplets reminiscent of Coway as fairies,
the image of social contribution is intuitively and symbolically expressed.
harmony with nature
and society
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Water
DropWater embodying
the image of
circulation
and contribution -
SPROUT
A sprout
symbolizing purity
and environmental
well-being -
FAiry
A fairy
blossoming with
growth
and potential