COWAY

As wellness continues to emerge as a leading global lifestyle trend, the massage chair market has been rapidly expanding; according to Research and Markets , it is projected to reach a valuation of USD 6.47 billion by 2032. With consumers over the world seeking technology-driven solutions that provide elevated comfort as well as style, Coway’s sleep and wellness brand BEREX is forging a path as a trailblazer in the market, thanks to its massage chairs that seamlessly merge cutting-edge innovation with modern aesthetics in order to enhance everyday living. Although Coway has offered massage chairs for many years, its dedicated wellness brand BEREX—launched just under three years ago—has elevated the category to a new level of innovation and style. As part of Coway, the “Best Life Solution Company”, BEREX’s design approach furthers the Coway legacy, that of combining relaxation, intelligence and design excellence. Unlike traditional bulky models, BEREX massage chairs are streamlined and contemporary, designed to harmonize with any interior while delivering advanced ergonomic performance.   Coway BEREX Triple Chair Among BEREX’s latest innovations, the Triple Chair stands out for its multifunctional design model and sleek appearance. True to its name, it offers users three distinct settings – Work, Relax and Massage – with a backrest that reclines up to 150 degrees for versatile use. Despite its minimalist design, the Triple Chair still retains the full functionality of a premium massage chair, featuring 3D massage modules capable of moving in three dimensions and offering 18 customizable modes for truly tailored massage experiences. Recognized globally for its design excellence, the Triple Chair earned global design awards, such as the 2024 iF Design Award , 2025 Red Dot Design Award and Good Design Award , for its thoughtful combination of form and usability. Its graceful curves and contemporary colorway provide a touch of understated elegance to any space, from living rooms to offices.   Coway BEREX Pebble Chair   Another highlight of the BEREX massage chair lineup, the Pebble Chair , takes inspiration from the organic shape of a pebble, featuring soft contours and fabric finishes able to beautifully complement modern interiors. Compact yet inviting, this massage chair is able to fit naturally into smaller spaces, all while comfortably enveloping the user, and its patented ‘Hot Stone Therapy Tool’ delivers gentle heat and multidimensional massage experiences for deeper relaxation. The Pebble Chair’s harmony of interior-friendly design and superior functionality earned it a 2024 IDEA Design Award , one of the most prestigious international design awards. Coway Malaysia's BEREX Massage Lineup Building on its success in the Korean market, in November of last year, BEREX expanded into Malaysia, Coway’s largest overseas market. The massage chair product range available to Malaysians – including the Pebble Chair, the compact Mine chair and the innovative Massage Bed – has established BEREX as a trendsetter within the country’s wellness appliance sector, underscoring Coway’s insight into the diverse lifestyles and preferences of its customers from all different regions of the world. As global demand for functional, modern wellness solutions accelerates, Coway’s BEREX continues to stand out by positioning itself right at the intersection of technology, comfort and design. Through forward-thinking innovation and refined design artistry, BEREX is transforming the mattress and massage chair industries, redefining relaxation as an elegant and essential part of modern living.  

- The Inverter Dehumidifier 23L wins praise for its compact design and user-centric details at the Good Design Awards 2025 - This latest achievement marks Coway as having achieved recognition in all four major global design awards in 2025, underscoring the company’s world-class design competitiveness   SEOUL, South Korea, October 15, 2025 –  Coway Co., Ltd., the “Best Life Solution Company”, is today proud to announce that it has been named a “Winner” at the Good Design Awards 2025.   Hosted by the Japan Institute of Design Promotion (JDP), the Good Design Awards is one of the most prestigious international design competitions, and is recognized alongside Germany’s iF and Red Dot Awards and the U.S.’s IDEA Design Awards as one of the world’s four major design awards. With this latest honor, Coway has now achieved recognition from all four of these global design awards in 2025, a testament to the company’s design innovation and competitiveness.   Coway’s award-winning Inverter Dehumidifier 23L delivers powerful dehumidification despite its compact size, featuring a performance of up to 23 liters per day. Able to achieve an optimal humidity level in just 30 minutes, three times faster than the company’s previous model, the Inverter Dehumidifier 23L also reduces the need for frequent emptying thanks to its large 6.1-liter water tank.   At this year’s Good Design Awards, the Inverter Dehumidifier 23L was recognized for its clean, minimalist design accentuated by a prominent center line and soft ivory and beige color tones that allow it to blend seamlessly into any living space.   Along with its enlarged control panel featuring an intuitive interface, the Inverter Dehumidifier 23L includes additional functionalities designed to increase user convenience. From its one-handed detachable side water tank and 360° rotating wheels to its hidden handle and built-in cord storage, every detail serves to elevate everyday usability.   Alongside the Inverter Dehumidifier 23L, Coway’s U.S.-based subsidiary, NECOA, was also recognized at this year’s Good Design Awards for the Smart Water Purifier series. The series’ minimalist design, harboring the company’s trademark advanced technologies, was highly praised for its ability to eliminate visual clutter and harmonize with modern interiors.   Jin Sang Hwang, Head of Coway’s Design Lab, said, “At Coway, we pursue designs that not only provide aesthetic satisfaction, but that also enhance everyday user convenience. Moving forward, we will continue to deliver innovative designs that bring new experiences to our customers’ daily lives.”   About Coway Co., Ltd. Established in Korea in 1989, Coway, the "Best Life Solution Company," is a leading environmental home appliances company making people's lives healthy and comfortable with innovative home appliances such as water purifiers, air purifiers, bidets, and mattresses. BEREX, the company’s sleep & wellness brand, aims to improve the quality of life through cutting-edge mattresses and massage chairs. Since being founded, Coway has become a leader in the environmental home appliances industry, with intensive research, engineering, development, and customer service. The company has proven dedication to innovation with award-winning products, home health expertise, unrivaled market share, customer satisfaction, and brand recognition. Coway continues to innovate by diversifying product lines and accelerating overseas business in Malaysia, the USA, Thailand, China, Indonesia, Vietnam, and Europe, based on the business success in Korea. In 2025, the company launched Coway Life Solution, a premium elder care platform offering personalized care solutions tailored to different life stages. For more information, please visit  https://coway.com/  or  http://newsroom.coway.com .

Coway's Water Sommeliers Established in 2019, Coway’s Water Taste Evaluation & Research Lab, located in the company’s Environmental Technology Research Institute (R&D Center) in Seoul, Korea, is home to a unique group of experts: nationally-certified water sommeliers. Coway is the only company in the industry operating a dedicated water taste research lab. Harnessing Science for Better Tasting Water Similar to their namesakes in the wine industry, water sommeliers are specialists able to evaluate the sensory qualities of water, ensuring that Coway’s water purifiers deliver water that is as enjoyable to drink as it is safe. By studying the factors that influence water quality and taste, they validate and enhance the drinking experience. This year, Coway certified 15 new water sommeliers, bringing the company’s total to 44 – the largest in the industry. Among them, 10 hold Advanced Level certifications, enabling them to lead training and education in water taste.   Coway’s Environmental Technology Research Institute (R&D Center) in Seoul, Korea Since the launch of the initiative in 2012, Coway has been expanding its water sommelier program in order to strengthen its research capabilities. The lab also pioneered the industry’s first proprietary water taste standard, the ‘GPT (Good Pure Tasty) Water Index.’ Today, water sommeliers play a central role in product development, assessing water taste and quality throughout filter design and testing processes. Their expertise ensures Coway is delivering to its customers water that is not only clean and safe, but that is also consistently pleasant across the company’s diverse range of markets.   Coway's Icon Water Purifier 2 (CP-7211N) Achieving International Certification and Recognition Beyond this taste expertise, Coway has also achieved international recognition for the water safety and performance of its products. Coway was the first in the industry to obtain global certification from the Water Quality Association (WQA), a recognized international certification body for water purifiers, back in 2008. Additionally, Coway’s filters have been certified by the WQA to a variety of leading industry standards, including NSF/ANSI 42 (aesthetic effects), 53 (health-related effects) and 58 (reverse osmosis systems). More than 80 of the company’s products carry the WQA’s Gold Seal Mark, a clear assurance of product quality, durability and safety. Setting the Global Benchmark for Water Expertise Moreover, Coway’s specialized overseas research & development (R&D) systems empower the company to develop custom products tailored to the specific requirements of each country it operates in. By collecting and analyzing water samples the world over, Coway has developed its proprietary “Water Map”, a database containing findings from approximately 2,700 water sources in 41 countries. This extensive catalog of samples allows Coway to deliver optimal and localized products and services that align with each region’s unique water characteristics. With the industry’s largest team of certified water sommeliers, advanced R&D capabilities and internationally-certified products, Coway continues to set the benchmark for water expertise. Coway’s mission is simple yet powerful: to deliver water that is safer, cleaner and consistently better-tasting, every single day.