COWAY

- Coway is expanding its Airmega lineup with its smallest and most affordable model to date - Quiet yet powerful, the Airmega 50 is designed for personal spaces like bedrooms and home offices SYDNEY, Australia, July 15, 2025 –  Coway, South Korea’s leading wellness tech company, has launched the Airmega 50, the most compact model in its best-selling Airmega air purifier series, to the Australian market. This latest release brings premium air purification into everyday spaces with a focus on portability, performance and peace of mind. With the decision to launch the Airmega 50 shortly after World Allergy Week 2025 (29 June – 5 July), Coway is reinforcing its commitment to helping all Australians, especially those managing asthma and seasonal allergies, improve indoor air quality. According to the Australian Institute of Health and Welfare , around 2.8 million Australians (11%) live with asthma, underscoring the growing need for effective, compact air purifiers. Recognised for its air quality expertise, four models in Coway’s Airmega series have already been certified as ‘ Sensitive Choice ’ by the National Asthma Council Australia, which identifies and highlights products that may help improve the lives of those living with asthma or allergies. Building on this legacy, the new Airmega 50 is a compact yet powerful air purification solution for bedrooms, home offices, gaming setups, and even desktops—spaces where airborne contaminants can concentrate. Despite its small size, the Airmega 50 boasts a 360° filtration system that can service rooms up to 31 m² in just one hour. Its advanced 3-stage filtration system captures 99.999% of nano-sized particles, even those as small as 0.01 microns, effectively removing fine dust, pollen and other allergens. Weighing only 1.6 kg and standing 32 cm tall, the Airmega 50 is light enough to move from room to room, offering clean air circulation wherever you need it. Key features include: Sleep Mode : Operates at a whisper-quiet 18.4 decibels—quieter than a typical library—for uninterrupted sleep or work. Smart Auto Mode: Detects real-time air quality and adjusts airflow automatically for optimal purification. Real-Time Air Quality Indicator (AQI) : A colour-coded display provides a quick view of indoor air quality. User-Centric Design : Includes a nightlight function, a child-safe control panel lock, and intuitive light control via the Lighting Mode button. Long-Lasting Filter with Indicator : Requires replacement only once every eight months, with a convenient indicator to alert users when replacement is necessary. The Airmega 50 is now available via Amazon . For more information, visit Coway’s official website . About Coway Co., Ltd. Established in Korea in 1989, Coway, the "Best Life Solution Company," is a leading environmental home appliances company making people's lives healthy and comfortable with innovative home appliances such as water purifiers, air purifiers, bidets, and mattresses. BEREX, the company’s sleep & wellness brand, aims to improve the quality of life through cutting-edge mattresses and massage chairs. Since being founded, Coway has become a leader in the environmental home appliances industry, with intensive research, engineering, development, and customer service. The company has proven dedication to innovation with award-winning products, home health expertise, unrivaled market share, customer satisfaction, and brand recognition. Coway continues to innovate by diversifying product lines and accelerating overseas business in Malaysia, the USA, Thailand, China, Indonesia, Vietnam, and Europe, based on the business success in Korea. In 2025, the company launched Coway Life Solution, a premium elder care platform offering personalized care solutions tailored to different life stages. For more information, please visit https://au.coway.com/ or http://newsroom.coway.com .

Coway, the “Best Life Solution Company”, has been working tirelessly to strengthen its presence on the global stage. With seven overseas subsidiaries and products being exported to over 50 countries, the company’s international business now accounts for nearly 40 percent of its total revenue. Across every region that the company operates in, Coway is delivering its research-and-development (R&D)-backed products through tailored, localized marketing and service models to the end of creating healthier living environments the world over. Southeast Asia: A Decade of Market Leadership and Region-Specific Strategy   Coway Malaysia   Coway’s international business journey first started back in 2003 when the company entered the market in Thailand, a milestone swiftly followed in 2006 by a major breakthrough in Malaysia. Now home to over 3.2 million accounts, the name ‘Coway’ itself has become synonymous with home water purification in Malaysia, establishing the company as the top choice among local consumers and making it one of Coway’s most successful overseas subsidiaries. In addition to its market-leading products, Coway actively works to promote healthier lifestyles to Malaysians through community engagement. The company hosts an annual marathon event in Kuala Lumpur, now in its 9th iteration, aimed at raising awareness around wellness and healthy living.  A portion of the ticket sales each year is donated to charitable causes, reflecting Coway’s ongoing commitment to social responsibility across every region that it operates in.   Thai actress Chompoo-Araya and her daughter Abigail Since its initial entrance into Southeast Asia in the early 2000s, the company has been expanding its reach across the region to include Indonesia and Vietnam, solidifying its presence through market-specific strategies and trusted service models. In Thailand, Coway has been connecting with consumers on an emotional level by partnering with beloved Thai actress and style icon Chompoo-Araya and her daughter Abigail, leveraging their cultural appeal and local influence. The resulting campaigns, centered around family wellness and modern-day living, have positioned Coway as a true holistic wellness partner in the market. North America: The “Mega” Series Leads the Wellness Conversation   Coway Airmega Mighty is named Best Air Purifier by Wirecutter On the other side of the Pacific, Coway entered the U.S. market in 2007, and has since become a key player in the wellness industry through its premium “mega” series lineups. In particular, the Airmega line of air purifiers has consistently received high praise from outlets such as Wirecutter , Rolling Stone and Forbes for its advanced performance, sleek design and smart functionality.   Coway Airmega 50 Building on this momentum, Coway recently brought the Airmega 50 to the U.S. market, the company’s most compact and affordable air purifier to date designed for those in urban or smaller-space environments. Alongside the Airmega lineup, the company’s Bidetmega bidets and Aquamega water purifiers have also recently been gaining traction in the North American market. Europe: Gaining Ground in the Growing Wellness Market Albeit a more recent addition to Coway’s growing international portfolio, Coway has been making steady progress in the European market. As post-COVID-19 pandemic awareness around the importance of clean air and water continues to rise, Europeans have been increasingly seeking out high-quality home wellness products. In order to respond to this consumer need, Coway has been making its R&D-backed innovations available to households across the continent.   Coway’s Booth at IFA 2022   The company’s participation in leading international trade fairs such as IFA Berlin and Aquatech Amsterdam has drawn attention from major regional distributors and media alike. Coway’s products—noted for their minimalist aesthetics and reliable performance—are now available through online platforms such as Amazon as well as its direct-to-consumer (D2C) sites, expanding access to wellness solutions to consumers across Germany, the U.K., France and other key markets. Looking Forward: A Relentless Drive for Innovation and Growth Across every region that it operates in, Coway consistently combines its science‑backed innovation with culturally-attuned marketing and premium after‑sales service, all the while tailoring execution to local needs. This balance of global scale and local insight is what fuels the company’s sustained growth.  As Coway continues to explore new markets, it remains focused on creating healthier, more convenient living environments through innovation. With a robust product pipeline, tailored strategies and a firm commitment to sustainability and design excellence, Coway is on course to become a true global leader in wellness technology. About Coway Co., Ltd. Established in Korea in 1989, Coway, the "Best Life Solution Company," is a leading environmental home appliances company making people's lives healthy and comfortable with innovative home appliances such as water purifiers, air purifiers, bidets, and mattresses. BEREX, the company’s sleep & wellness brand, aims to improve the quality of life through cutting-edge mattresses and massage chairs. Since being founded, Coway has become a leader in the environmental home appliances industry, with intensive research, engineering, development, and customer service. The company has proven dedication to innovation with award-winning products, home health expertise, unrivaled market share, customer satisfaction, and brand recognition. Coway continues to innovate by diversifying product lines and accelerating overseas business in Malaysia, the USA, Thailand, China, Indonesia, Vietnam, and Europe, based on the business success in Korea. In 2025, the company launched Coway Life Solution, a premium elder care platform offering personalized care solutions tailored to different life stages. For more information, please visit http://www.coway.com/ or http://newsroom.coway.com .

- The Airmega 50 is Coway’s smallest and most affordable Airmega model to date - Ahead of World Allergy Week, the Airmega 50 brings 360° purification and whisper-quiet comfort to a variety of home spaces AMSTERDAM, June 27, 2025 –  Coway, South Korea’s leading wellness tech company, has launched the Airmega 50, the most compact model in its air purifier lineup to date, in the European market. This latest release brings premium air purification into everyday spaces with a focus on portability, performance, and peace of mind. The Airmega 50 is available now to European consumers just ahead of World Allergy Week 2025 (29 June – 5 July), a timely decision that reinforces Coway’s commitment to helping those living with asthma and seasonal allergies improve their indoor air quality. According to the European Academy of Allergy and Clinical Immunology (EAACI) , over 150 million Europeans suffer from chronic allergic diseases, making compact air purifiers an increasingly practical choice for relief from airborne allergens and all-round healthier living. Following the well-received Airmega 100, recently named one of The Independent ’ s “Best Air Purifiers for 2025”, the new Airmega 50 delivers similar performance with a smaller footprint, making it ideal for bedrooms, home offices, study rooms, or even gaming setups. Despite its small size, the Airmega 50 boasts a 360° filtration system that can service rooms up to 31 m² in just one hour. Its advanced 3-stage filtration system captures 99.999% of nano-sized particles, including those as small as 0.01 microns, effectively removing fine dust, pollen, and other allergens. Weighing only 1.6 kg and standing 32 cm tall, the Airmega 50 is light enough to move from room to room, offering clean air circulation wherever you need it. Key features include: Sleep Mode : Operates at a whisper-quiet 18.4 decibels—quieter than a typical library—for undisturbed rest. Smart Auto Mode: Detects real-time air quality and adjusts airflow automatically to deliver efficient purification in a sustainable manner. Real-Time Air Quality Indicator (AQI) : A colour-coded display that shows current air quality at a glance. User-Centric Design : Includes a nightlight function, a child-safe control panel lock, and intuitive light control via the Lighting Mode button. Long-Lasting Filter with Indicator : Requires replacement only once every eight months, with a convenient indicator to alert users when replacement is necessary. The Airmega 50 is available now via Coway’s Amazon brand store page . For more information, visit Coway’s official website . About Coway Co., Ltd. Established in Korea in 1989, Coway, the "Best Life Solution Company," is a leading environmental home appliances company making people's lives healthy and comfortable with innovative home appliances such as water purifiers, air purifiers, bidets, and mattresses. BEREX, the company’s sleep & wellness brand, aims to improve the quality of life through cutting-edge mattresses and massage chairs. Since being founded, Coway has become a leader in the environmental home appliances industry, with intensive research, engineering, development, and customer service. The company has proven dedication to innovation with award-winning products, home health expertise, unrivaled market share, customer satisfaction, and brand recognition. Coway continues to innovate by diversifying product lines and accelerating overseas business in Malaysia, the USA, Thailand, China, Indonesia, Vietnam, and Europe, based on the business success in Korea. In 2025, the company launched Coway Life Solution, a premium elder care platform offering personalized care solutions tailored to different life stages. For more information, please visit http://en.coway.com or https://en.coway.com/blogs/news .