PRESS RELEASE
Coway Named as Interbrand’s “Best Korea Brands” for the 10th Consecutive Year
2024.05.31
- Coway has been listed as one of South Korea’s top 50 brands by Interbrand since 2015
- BEREX Reclining Massage Bed receives recognition for enhancing convenience with an upper-body reclining feature
SEOUL, South Korea, May 31st, 2023 -- Coway Co., Ltd., the “Best Life Solution Company,” has again been selected as one of South Korea’s “Best Korea Brands 2024” by Interbrand, a global brand consultancy. This year marks the company's 10th consecutive year of being listed among South Korea's top brands.
Interbrand, the world’s largest brand consulting firm, evaluates the value of major global brands every year and compiles a list of the top 100 global brands. Since 2014, Interbrand has been announcing the 'Best Korea Brands,' highlighting the top 50 domestic brands based on their brand value.
This year, Coway's brand value was evaluated at KRW 1,293.5 billion, up by 3.2% year-on-year. Coway achieved a one-step rise to 23rd place in the top 50 rankings, highlighting its ongoing achievements.
Coway's sleep and wellness brand 'BEREX' received excellent evaluations for successfully establishing itself in the mattress and massage device market within just one year of its launch, thereby enhancing its brand stature. Since its inception, BEREX has continuously released innovative products such as Smart Mattresses, Pebble Massage Chairs, and Reclining Massage Beds, solidifying its expertise in sleep and healing care and leading market trends.
In particular, Coway introduced the 'BEREX Reclining Massage Bed,' which is receiving high consumer satisfaction for user convenience. The product is the first of its kind among general bed-type massage devices to incorporate an automatic upper-body reclining function, specifically designed to ease the process of lying down and standing up - a feature that addresses usability for the elderly and those with mobility challenges. The upper body back pad can be adjusted up to 70 degrees and fixed at the desired angle.
Coway's strategic flagship water purifier, the 'Icon Water Purifier Series,' has established itself as a bestseller by combining ultra-compact size, high hygiene standards, and an interior-enhancing effect, thereby strengthening brand competitiveness. It is the first product series in the Coway water purifier line to surpass one million units in sales. The 2024 Icon Ice Water Purifier is receiving favorable reviews for its compact size, significantly improved ice-making speed with Coway's proprietary Dual Speed Ice-making technology, and enhanced user-friendly features,.
An official from Coway said, "As the Best Life Solution Company, we prioritize our customers' healthy lives and strive to provide innovative products and services that meet their needs. We will continue to enhance our market position by introducing differentiated products, focusing on BEREX."
About Coway Co., Ltd.
Established in Korea in 1989, Coway, the "Best Life Solution Company," is a leading environmental home appliances company making people's lives healthy and comfortable with innovative home appliances such as water purifiers, air purifiers, bidets, and mattresses. Since being founded, Coway has become a leader in the environmental home appliances industry, with intensive research, engineering, development, and customer service. The company has proven dedication to innovation with award-winning products, home health expertise, unrivaled market share, customer satisfaction, and brand recognition. Coway continues to innovate by diversifying product lines and accelerating overseas business in Malaysia, USA, Thailand, China, Indonesia, Vietnam, Japan, and Europe, based on the business success in Korea. For more information, please visit http://www.coway.com/ or http://newsroom.coway.com.
- BEREX Reclining Massage Bed receives recognition for enhancing convenience with an upper-body reclining feature
SEOUL, South Korea, May 31st, 2023 -- Coway Co., Ltd., the “Best Life Solution Company,” has again been selected as one of South Korea’s “Best Korea Brands 2024” by Interbrand, a global brand consultancy. This year marks the company's 10th consecutive year of being listed among South Korea's top brands.
Interbrand, the world’s largest brand consulting firm, evaluates the value of major global brands every year and compiles a list of the top 100 global brands. Since 2014, Interbrand has been announcing the 'Best Korea Brands,' highlighting the top 50 domestic brands based on their brand value.
This year, Coway's brand value was evaluated at KRW 1,293.5 billion, up by 3.2% year-on-year. Coway achieved a one-step rise to 23rd place in the top 50 rankings, highlighting its ongoing achievements.
Coway's sleep and wellness brand 'BEREX' received excellent evaluations for successfully establishing itself in the mattress and massage device market within just one year of its launch, thereby enhancing its brand stature. Since its inception, BEREX has continuously released innovative products such as Smart Mattresses, Pebble Massage Chairs, and Reclining Massage Beds, solidifying its expertise in sleep and healing care and leading market trends.
In particular, Coway introduced the 'BEREX Reclining Massage Bed,' which is receiving high consumer satisfaction for user convenience. The product is the first of its kind among general bed-type massage devices to incorporate an automatic upper-body reclining function, specifically designed to ease the process of lying down and standing up - a feature that addresses usability for the elderly and those with mobility challenges. The upper body back pad can be adjusted up to 70 degrees and fixed at the desired angle.
Coway's strategic flagship water purifier, the 'Icon Water Purifier Series,' has established itself as a bestseller by combining ultra-compact size, high hygiene standards, and an interior-enhancing effect, thereby strengthening brand competitiveness. It is the first product series in the Coway water purifier line to surpass one million units in sales. The 2024 Icon Ice Water Purifier is receiving favorable reviews for its compact size, significantly improved ice-making speed with Coway's proprietary Dual Speed Ice-making technology, and enhanced user-friendly features,.
An official from Coway said, "As the Best Life Solution Company, we prioritize our customers' healthy lives and strive to provide innovative products and services that meet their needs. We will continue to enhance our market position by introducing differentiated products, focusing on BEREX."
About Coway Co., Ltd.
Established in Korea in 1989, Coway, the "Best Life Solution Company," is a leading environmental home appliances company making people's lives healthy and comfortable with innovative home appliances such as water purifiers, air purifiers, bidets, and mattresses. Since being founded, Coway has become a leader in the environmental home appliances industry, with intensive research, engineering, development, and customer service. The company has proven dedication to innovation with award-winning products, home health expertise, unrivaled market share, customer satisfaction, and brand recognition. Coway continues to innovate by diversifying product lines and accelerating overseas business in Malaysia, USA, Thailand, China, Indonesia, Vietnam, Japan, and Europe, based on the business success in Korea. For more information, please visit http://www.coway.com/ or http://newsroom.coway.com.
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