COWAY

Coway, the “Best Life Solution Company”, has been paving the way as a champion of eco-friendly practices through a variety of creative Corporate Social Responsibility (CSR) initiatives. Through such projects as the Coway River Plogging Campaign, the Coway Classroom Forest Project and the Coway Ecological Forest, the company continues to drive environmental stewardship while inspiring collective action in 2024 and beyond.

Coway River Plogging: Fostering Cleaner Waterways for All

Since the launch of the initiative in 2022, the Coway River Plogging campaign has served to unite Coway consumers and employees with their local communities by encouraging participants to collect litter while jogging or walking near bodies of water (an activity known as ‘plogging’). Now in its third year, this campaign continues to inspire communities to integrate simple, eco-friendly practices into their daily lives.

This year, the initiative was expanded to encompass more comprehensive feats of plogging with the inclusion of the underwater clean-up efforts off the coast of Goseong, Gangwon Province, South Korea, which was led by Coway employees certified in scuba diving. Those who took part were able to remove a variety of waste materials from the seabed in order to safeguard the cleanliness of the seawater, including plastic bottles and discarded fishing gear. Coway employees and  Geumcheon-gu residents also came together to help rid the Anyangcheon Stream of litter. 

Through these ongoing annual campaigns and initiatives, Coway is fostering sustainable habits across local communities, as well as spreading awareness of the value of clean waterways.
 
Coway Classroom Forest: Educating Future Environmental Leaders

The Coway Classroom Forest project introduces important environmental topics and issues to young minds by providing elementary schools with air-purifying plants. Such plants not only serve to improve the air quality of the classrooms they are placed in, but also provide students with a hands-on lesson on the role of plant life in maintaining ecological balance.

To date, the program has entered six elementary schools in South Korea, with 2,714 plants having been donated. Each donated plant is paired with an endangered species seedling, a move that reflects Coway’s dual mission of nurturing biodiversity and reducing its carbon footprint. Through this active engagement with young students, the Coway Classroom Forest project has the potential to instill a lifelong appreciation for environmental preservation in each of its participants.

Coway Ecological Forest: Cultivating Biodiversity in Urban Spaces

This year, Coway made the groundbreaking accomplishment of establishing its ‘Coway Ecological Forest No.1’, located at the company’s G-Tower headquarters in Seoul. Designed to help revitalize urban ecosystems, this Forest features native and endangered plant species as identified by the Korea Forest Service and the International Union for the Conservation of Nature (IUCN). The plants in this urban oasis provide critical habitats for local wildlife, including birds and insects.

Along with serving as a verdure sanctuary, the Forest also doubles as an educational hub. Coway plans to host workshops and activities for children and young people that emphasize the importance of biodiversity and the interconnectedness of life. This urban ecological space reflects Coway’s vision of creating sustainable environments wherein nature and community coexist.

Championing Community-Led Impact

The CSR efforts made by Coway throughout 2024 exemplify the company’s dedication to environmental stewardship by way of innovative and inclusive programs. By addressing such key issues as water pollution, air quality and biodiversity loss, Coway has been demonstrating that meaningful change is possible when communities work together. With these initiatives, Coway aims to inspire action, and is laying the foundation for a greener, more sustainable future.


About Coway Co., Ltd. 
Established in Korea in 1989, Coway, the "Best Life Solution Company," is a leading environmental home appliances company making people's lives healthy and comfortable with innovative home appliances such as water purifiers, air purifiers, bidets, and mattresses. The company's most recent venture, the BEREX brand, aims to improve sleep and wellness through cutting-edge mattresses and massage chairs. Since being founded, Coway has become a leader in the environmental home appliances industry, with intensive research, engineering, development, and customer service. The company has proven dedication to innovation with award-winning products, home health expertise, unrivaled market share, customer satisfaction, and brand recognition. Coway continues to innovate by diversifying product lines and accelerating overseas business in Malaysia, USA, Thailand, China, Indonesia, Vietnam, Japan, and Europe, based on the business success in Korea. For more information, please visit http://www.coway.com/ or http://newsroom.coway.com.