STORY
Design That Serves People, Place and Planet: Coway’s Award-Winning Design Philosophy
2025.06.11
In today’s homes, appliances are no longer mere devices — they are a key part of how we live, manage our lifestyles and express ourselves. Coway, the “Best Life Solution Company,” has set a global standard by creating products that not only perform beautifully, but that also look beautiful. As documented in the company’s unmatched streak of 19 consecutive Red Dot Design Awards and 18 iF Design Awards, Coway’s achievements in design are rooted in a clear and consistent philosophy: design should serve people, space and nature.
Coway’s philosophy begins with “design for people”, the notion that products should not just be visually pleasing, but also thoughtfully crafted in order to fit seamlessly into users’ daily lives. A leading example of this is the Icon Water Purifier Series, the first Coway purifier lineup to surpass one million units in cumulative sales.
Coway’s Icon Ice Water Purifiers
Within this series, the Icon Ice Water Purifier was recognized by the 2023 iF Design Awards for its compact, minimalist aesthetic as well as its clean visual elements. At just 24cm wide and 47.3cm deep, it is approximately 40% smaller than Coway’s previous ice water purifiers, dramatically improving kitchen space efficiency.
Coway’s Icon Pro Water Purifier
The latest addition to the lineup, the Icon Pro Water Purifier, elevates user convenience even further with an intuitive LCD on its front panel. This helpful screen provides real-time updates on the water purification progress, the purifier’s system status and any irregularity alerts, helping users stay informed and in control at a glance.
The next key facet of the Coway design philosophy is “design for space”, an approach that draws from architectural lines and nature-inspired colors to result in product designs that are able to blend harmoniously into any interior.
Coway’s NOBLE 2.0 Air Purifier Series
Coway’s NOBLE 2.0 Air Purifier series, the winner of this year’s Red Dot and iF Design Awards, is the epitome of this approach. Its square-tower silhouette is both elegant and functional, housing Coway’s four-sided 4D filter system for 360° purification. Capable of effectively circulating clean air throughout spaces of up to 133㎡, it combines high performance with striking visual simplicity.
A concealed air intake and compact footprint preserve the product’s design integrity, while five nature-inspired color options allow the NOBLE 2.0 Air Purifier series to complement a wide range of interiors. This design clearly reflects Coway’s belief that such products should enhance a space, not dominate it.
Finally, Coway’s “design for nature” approach reflects the company’s ongoing commitment to sustainable innovation and to designing products that contribute to both personal and planetary wellness.
Coway’s Switch Water Purifier (from left to right: horizontal, vertical and under-sink types)
he Switch Water Purifier, which also received accolades from this year’s Red Dot and iF Design Awards, embodies this philosophy through its non-electric design. By reducing household energy usage and promoting sustainable living, it serves as the ideal option to those eco-minded consumers seeking simplicity and sustainability without compromise.
The purifier’s power-free operation not only helps users conserve electricity, but also allows for flexibility in installation. Consumers can choose between vertical and horizontal orientations in order to best fit their own kitchen layout, and the purifier can even be converted for under-sink use, maximizing space efficiency in even the most compact of households.
From intuitive functionality and space-conscious design through to environmentally-responsible innovation, Coway’s products are not just award-winning; they set the standard for what modern home appliances should be. Through its people-first, space-smart and nature-forward design philosophy, Coway continues to shape the future of everyday wellness.
Coway’s philosophy begins with “design for people”, the notion that products should not just be visually pleasing, but also thoughtfully crafted in order to fit seamlessly into users’ daily lives. A leading example of this is the Icon Water Purifier Series, the first Coway purifier lineup to surpass one million units in cumulative sales.
Coway’s Icon Ice Water Purifiers
Within this series, the Icon Ice Water Purifier was recognized by the 2023 iF Design Awards for its compact, minimalist aesthetic as well as its clean visual elements. At just 24cm wide and 47.3cm deep, it is approximately 40% smaller than Coway’s previous ice water purifiers, dramatically improving kitchen space efficiency.
Coway’s Icon Pro Water Purifier
The latest addition to the lineup, the Icon Pro Water Purifier, elevates user convenience even further with an intuitive LCD on its front panel. This helpful screen provides real-time updates on the water purification progress, the purifier’s system status and any irregularity alerts, helping users stay informed and in control at a glance.
The next key facet of the Coway design philosophy is “design for space”, an approach that draws from architectural lines and nature-inspired colors to result in product designs that are able to blend harmoniously into any interior.
Coway’s NOBLE 2.0 Air Purifier Series
Coway’s NOBLE 2.0 Air Purifier series, the winner of this year’s Red Dot and iF Design Awards, is the epitome of this approach. Its square-tower silhouette is both elegant and functional, housing Coway’s four-sided 4D filter system for 360° purification. Capable of effectively circulating clean air throughout spaces of up to 133㎡, it combines high performance with striking visual simplicity.
A concealed air intake and compact footprint preserve the product’s design integrity, while five nature-inspired color options allow the NOBLE 2.0 Air Purifier series to complement a wide range of interiors. This design clearly reflects Coway’s belief that such products should enhance a space, not dominate it.
Finally, Coway’s “design for nature” approach reflects the company’s ongoing commitment to sustainable innovation and to designing products that contribute to both personal and planetary wellness.
Coway’s Switch Water Purifier (from left to right: horizontal, vertical and under-sink types)
he Switch Water Purifier, which also received accolades from this year’s Red Dot and iF Design Awards, embodies this philosophy through its non-electric design. By reducing household energy usage and promoting sustainable living, it serves as the ideal option to those eco-minded consumers seeking simplicity and sustainability without compromise.
The purifier’s power-free operation not only helps users conserve electricity, but also allows for flexibility in installation. Consumers can choose between vertical and horizontal orientations in order to best fit their own kitchen layout, and the purifier can even be converted for under-sink use, maximizing space efficiency in even the most compact of households.
From intuitive functionality and space-conscious design through to environmentally-responsible innovation, Coway’s products are not just award-winning; they set the standard for what modern home appliances should be. Through its people-first, space-smart and nature-forward design philosophy, Coway continues to shape the future of everyday wellness.
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