STORY
How Coway’s BEREX is Redefining the Massage Chair Experience Through Innovation and Elegant Design
2025.10.28
As wellness continues to emerge as a leading global lifestyle trend, the massage chair market has been rapidly expanding; according to Research and Markets, it is projected to reach a valuation of USD 6.47 billion by 2032. With consumers over the world seeking technology-driven solutions that provide elevated comfort as well as style, Coway’s sleep and wellness brand BEREX is forging a path as a trailblazer in the market, thanks to its massage chairs that seamlessly merge cutting-edge innovation with modern aesthetics in order to enhance everyday living.
Although Coway has offered massage chairs for many years, its dedicated wellness brand BEREX—launched just under three years ago—has elevated the category to a new level of innovation and style. As part of Coway, the “Best Life Solution Company”, BEREX’s design approach furthers the Coway legacy, that of combining relaxation, intelligence and design excellence. Unlike traditional bulky models, BEREX massage chairs are streamlined and contemporary, designed to harmonize with any interior while delivering advanced ergonomic performance.
Coway BEREX Triple Chair
Among BEREX’s latest innovations, the Triple Chair stands out for its multifunctional design model and sleek appearance. True to its name, it offers users three distinct settings – Work, Relax and Massage – with a backrest that reclines up to 150 degrees for versatile use.
Despite its minimalist design, the Triple Chair still retains the full functionality of a premium massage chair, featuring 3D massage modules capable of moving in three dimensions and offering 18 customizable modes for truly tailored massage experiences.
Recognized globally for its design excellence, the Triple Chair earned global design awards, such as the 2024 iF Design Award, 2025 Red Dot Design Award and Good Design Award, for its thoughtful combination of form and usability. Its graceful curves and contemporary colorway provide a touch of understated elegance to any space, from living rooms to offices.
Coway BEREX Pebble Chair
Another highlight of the BEREX massage chair lineup, the Pebble Chair, takes inspiration from the organic shape of a pebble, featuring soft contours and fabric finishes able to beautifully complement modern interiors.
Compact yet inviting, this massage chair is able to fit naturally into smaller spaces, all while comfortably enveloping the user, and its patented ‘Hot Stone Therapy Tool’ delivers gentle heat and multidimensional massage experiences for deeper relaxation. The Pebble Chair’s harmony of interior-friendly design and superior functionality earned it a 2024 IDEA Design Award, one of the most prestigious international design awards.
Compact yet inviting, this massage chair is able to fit naturally into smaller spaces, all while comfortably enveloping the user, and its patented ‘Hot Stone Therapy Tool’ delivers gentle heat and multidimensional massage experiences for deeper relaxation. The Pebble Chair’s harmony of interior-friendly design and superior functionality earned it a 2024 IDEA Design Award, one of the most prestigious international design awards.
Coway Malaysia's BEREX Massage Lineup
Building on its success in the Korean market, in November of last year, BEREX expanded into Malaysia, Coway’s largest overseas market. The massage chair product range available to Malaysians – including the Pebble Chair, the compact Mine chair and the innovative Massage Bed – has established BEREX as a trendsetter within the country’s wellness appliance sector, underscoring Coway’s insight into the diverse lifestyles and preferences of its customers from all different regions of the world.
As global demand for functional, modern wellness solutions accelerates, Coway’s BEREX continues to stand out by positioning itself right at the intersection of technology, comfort and design. Through forward-thinking innovation and refined design artistry, BEREX is transforming the mattress and massage chair industries, redefining relaxation as an elegant and essential part of modern living.
Download
All content posted in the Coway Newsroom are the property of Coway and provided for authorized editorial (news media) purposes only.
Please check Coway Newsroom Use of Content Guideline Contact : cowaypr@coway.com
Keyword Tag