COWAY

As 2025 comes to a close, Coway reflects on a year characterized by purposeful innovation, global recognition and continued progress toward sustainable growth. From expanding the company’s flagship product lineup through to receiving international design accolades and strengthening its Environmental, Social and Governance (ESG) performance, this year has certainly marked another meaningful step in Coway’s journey as the “Best Life Solution Company”.

 

Rounding Out a Flagship Lineup Tailored to Everyday Life

In 2025, Coway deepened its leadership in environmental home appliances with meaningful innovations in its core water and air purifier lineup, reflecting the company’s fundamental approach to innovation, one that balances design, performance and consumer trust equally.
 

 

One of the highlights of this year’s advancements was the completion of the new Icon Ice Water Purifier series, comprised of Mini, Standard and Max models. Designed to meet a diverse range of household needs, the expanded lineup now spans compact to large-capacity sizing options, all while maintaining Coway’s signature minimalist aesthetic and featuring the company’s leading advanced filtration performance. With their seamless integration of ice-making capabilities and refined, elegant design, each model in the new Icon series sets a new standard in the ice-making water purifier category and further strengthens Coway’s competitive position within the market.
 

Coway also elevated its premium air purifier portfolio in 2025 with the launch of the NOBLE 2.0 Air Purifier series. Equipped with a four-sided 4D filter, the NOBLE 2.0 delivers 360-degree air purification, efficiently circulating clean air throughout spaces of up to 133㎡. Its refined square tower design and nature-inspired color options reflect Coway’s design philosophy, seamlessly integrating advanced performance with sophisticated aesthetics to enhance everyday living environments.

Earning Global Recognition Through Design and Corroborating Customer Trust
Coway’s product design philosophy continued to gain international recognition throughout 2025 as the company swept all four major global design awards: the iF Design Award, the Red Dot Design Award, the International Design Excellence Awards (IDEA) and the Good Design Awards. These achievements serve as a testament to Coway’s ongoing emphasis on design that puts the user first, as well as the company’s leadership in global design innovation.
   

Alongside its continued design prowess, Coway also achieved recognition from several of South Korea’s leading customer satisfaction and brand trust-related awards this year, including from such representative Korean customer satisfaction indices as the Korean Standard Service Quality Index (KS-SQI) and the National Customer Satisfaction Index (NCSI). Such acknowledgement only further goes to reaffirm Coway’s long-standing reputation for quality and reliability not just in the eyes of the industry, but from the perspective of consumers, too.

 

Championing ESG as a Core Business Principle
 

 

In 2025, Coway further strengthened its commitment to sustainable management by securing an A rating in an ESG evaluation conducted by the Korea Corporate Governance Service (KCGS).

 

This recognition reflects Coway’s ongoing undertakings across environmental initiatives, social responsibility programs and governance transparency. So as to reinforce its ESG management framework, Coway established an ESG committee in 2021 and published its landmark 20th Sustainability Report earlier this year. Looking ahead, Coway remains determined in its focus to embed key ESG principles across all of its long-term strategies in order to ensure growth that is as responsible as it is resilient.

 

A Year of Progress Across Markets

In 2025, Coway did not just see momentum in the scale of its product innovation and the number of awards it received; the company’s growing global footprint and local engagement in markets around the world also saw expansion.
 

In Malaysia, Coway Malaysia marked its 19th anniversary by hosting the Coway Innovation Fest, an immersive event celebrating nearly two decades of growth in the region and showcasing the very latest product categories to be launched in the local market. Meanwhile, in the U.S., the Coway Airmega Mighty (AP-1512HH) achieved the milestone of having been named Wirecutter’s Best Air Purifier for 10 years in a row, and in Thailand, Coway brought the local community together by hosting the inaugural Coway Run, which saw more than 3,000 participants come together to strengthen community connections and underscore the brand’s expanding presence in the region. 

Together, these achievements demonstrate Coway’s evolving role as a global wellness brand. As Coway moves into 2026, the company remains focused on deepening its innovation capabilities, enhancing customer experiences and advancing sustainable growth across all the markets that it operates in. Thanks to the solid foundation built by the company and its consumers alike throughout 2025, Coway is well-positioned to continue shaping healthier living for users worldwide in the New Year.