COWAY

The global mattress market has been undergoing rapid transformation. According to research firm Fortune Business Insights, the global mattress market was valued at USD 57.51 billion in 2025, a figure that is projected to surge to USD 108.19 billion by 2034. As consumers increasingly look to make quality sleep a priority, the industry, in turn, is undergoing a profound evolution, shifting away from static foam and springs toward premium, technology-driven mattresses including smart mattresses.

Coway, the “Best Life Solution Company,” has recently been establishing itself as a disruptor in this landscape as the company reports record-breaking revenues for its sleep product division. Though not a legacy mattress manufacturer, Coway has managed to transform itself into a major industry player through its unique blend of service innovation and cutting-edge research & development (R&D).

A New Paradigm: The Industry’s First Mattress Care Service
 
In 2011, Coway fundamentally altered the way consumers were able to approach their purchases in the sleep products sector by introducing its ‘rental-and-care’ model to the South Korean market. By moving away from the conventional ‘one-off purchase’ framework, the company was able to enhance its offering to consumers with a subscription-based system that includes regular professional deep-cleaning and maintenance services.

Beyond the financial differentiation this new model provided, the company also contributed to a general shift in cultural awareness around mattress hygiene, reinforcing to consumers the notion that the ideal sleep environment requires ongoing care. By replacing steep upfront costs with accessible monthly payments, Coway provided wider access to premium sleep solutions, offering a diverse lineup ranging from entry-level product models through to luxury, hotel-grade beds.

The Birth of BEREX: A Milestone in Sleep Innovation
 
An established leader in environmental home appliances, Coway has never been one to rest on its laurels. In 2022, the company launched BEREX, its dedicated sleep and wellness brand.

Since its debut, BEREX has rapidly established itself as a key growth driver for the company. In the three years following the brand’s launch, the consolidated revenue of BEREX has more than doubled, reflecting growing consumer demand for integrated sleep and wellness products.

This month, Coway announced that its domestic sleep product business had reached KRW 365.4 billion in revenue, a 15.4% year-over-year increase. In just 15 years, Coway has effectively ‘flipped’ a market once dominated by conventional manufacturers, maintaining a staggering 23% of compound annual growth rate (CAGR) between 2012 and 2025.

Engineering the Future: The BEREX Smart Mattress

In an era where sleep quality is synonymous with wellness, the industry is now moving toward personalized, technology-integrated solutions. Coway’s competitive edge lies in its robust R&D ecosystem.

One such leading technology can be found in the BEREX Smart Mattress. Instead of conventional metal springs, the BEREX Smart Mattress features Coway’s Sleep Cell technology, wherein air-powered pockets can be adjusted so that users can choose from nine levels of firmness, even offering independent customization for both the left and right sides of the bed so that sleep partners never have to compromise on comfort.