- The company plans to apply the brand across various product categories, including smart mattresses made with new technology and materials
SEOUL, South Korea, Dec. 29, 2022 -- Coway Co., Ltd., “The Best Life Solution Company,” announced the launch of its new brand, ‘BEREX,’ with the plan to create a new market for sleep and wellness care.
BEREX stands for ‘Bed & Relax,’ conveying Coway’s vision of delivering sleep and relaxation benefits that go beyond just rest. Coway views sleep and rest as basic human necessities just as important as water and breathing.
The brand is Coway’s first to feature an integration of product categories — mattresses and massage chairs, both proven to improve relaxation. Coway plans to be a pioneering force in the trending sleep and wellness business with the new brand and drive the company's growth.
Moving forward, BEREX will be integrated across various product categories, including smart mattresses made with new technology and materials.
The official brand page is now open on Coway’s online store and features product promotions, brand information, and other content. The experiential offline store ‘Coway Gallery’ allows customers to directly experience BEREX products.
A Coway official said: “The BEREX brand embodies the essential benefits of having the best rest. With this new launch, we hope to pioneer a new era of sleep and wellness home appliances.”
About Coway Co., Ltd.
Established in Korea in 1989, Coway, "The Best Life Solution Company," is a leading environmental home appliances company making people's lives healthy and comfortable with innovative home appliances such as water purifiers, air purifiers, bidets, and mattresses. Since being founded, Coway has become a leader in the environmental home appliances industry, with intensive research, engineering, development, and customer service. The company has proven dedication to innovation with award-winning products, home health expertise, unrivaled market share, customer satisfaction, and brand recognition. Coway continues to innovate by diversifying product lines and accelerating overseas business in Malaysia, USA, Thailand, China, Indonesia, Vietnam, Japan, and Europe, based on the business success in Korea. For more information, please visit http://www.coway.com/ or http://newsroom.coway.com.
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